Sex addiction is a label without explanatory force. We argue that this strange, short history of social opportunism, diagnostic amorphism, therapeutic self-interest, and popular cultural endorsement is marked by an essential social conservatism-sex addiction has become a convenient term to describe disapproved sex. Rarely has a socio-psychological discourse taken such a hold on the public imagination-and proven an influential concept in academic circles too. Though it is essentially mythical, creating a problem that need not exist, sex addiction has to be taken seriously as a phenomenon. The media has always played a role in its history, first with TV, the tabloids, and the case histories of claimed celebrity victims all helping to popularize the concept, and then with the impact of the internet. Sex addiction began as a 1980s product of late twentieth-century cultural anxieties and has remained responsive to those tensions, including its most recent iteration, “hypersexual disorder.” Its success as a concept lay with its medicalization, both as a self-help movement in terms of self-diagnosis, and as a rapidly growing industry of therapists on hand to deal with the new disease.

This article takes a critical look at the recent history of the concept of sex addiction, an archetypal modern sexual invention.